Don’t Be Fooled By Marketing Guru’s: See Through Their Marketing Tactics And Make Them Work For You
We all want to be on the cutting edge of marketing strategies to make sure that our small businesses stand out and succeed.
But what if the latest and greatest guru trend isn’t all it’s cracked up to be?
How do weed out the cheap marketing tactics that don’t lead to sustained growth?
What if you just buy one more course to learn just a little more before you really launch your business to the next level?
Len Ward of Ward Consulting joins us to discuss why marketing plans fail, how much you should be investing in marketing and more.
We’ll also be discussing the common misconceptions pushed by marketing “gurus”
About Your Guest Speaker
About Len Ward
Len began his entrepreneurial journey in 2004, when he left behind a successful career in finance with Credit Suisse to take on a partnership role in an e-commerce startup. Through that experience, Len realized that he was more interested in marketing products than in selling them. He took this newfound passion for marketing and turned it into Commexis, an online marketing agency.
Today, Len has channeled his passion for investing and marketing into Ward Consulting a marketing consulting firm specializing in financial auditing, investment allocation, and reporting of digital marketing campaigns. In short, Ward Consulting solves your digital marketing ROI problems and will teach you how to optimize your investment to improve your ROI.
Len has worked with brands like the University of Pennsylvania, Johnson & Johnson, American Water, ESF Camps, Exceptional Foods, Analysis Prime, and MHS Lift.
About Ward Consulting
With over 26 years of experience in entrepreneurship, business finance, and digital marketing, Ward Consulting specializes in marketing ROI auditing, customer acquisition cost allocation, and digital marketing consulting. We will help you make sense of your marketing numbers and instead of diving into different types of strategies to market your company Ward Consulting will make sure you are thinking about innovation and not optimization. In short, you will learn the intelligence behind marketing investment decisions.