Kim Ruiz, owner and Message Master at Expressly Written, combines a love of learning with her content writing. Her background as a writer started early and developed as she served in the Air Force as a Radio and TV Broadcaster building her interview and writing skills. She began her website content writing business after her brother asked her to write website content for his business, which led to referrals to other businesses. Expressly Written and its sister company HOA Innovations, also partner with website designers and individuals who need content written for their clients. Kim believes content should be clear and focus on what a potential customer needs first. Showing understanding before offering a solution is the best way to connect and draw them in. Website content should answer questions customers are searching for online and make it easy to find on your website.