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Lesson Category: Systems and Strategy

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Kim Ruiz, owner and Message Master at Expressly Written, combines a love of learning with her content writing. Her background as a writer started early and developed as she served in the Air Force as a Radio and TV Broadcaster building her interview and writing skills. She began her website content writing business after her brother asked her to write website content for his business, which led to referrals to other businesses. Expressly Written and its sister company HOA Innovations, also partner with website designers and individuals who need content written for their clients. Kim believes content should be clear and focus on what a potential customer needs first. Showing understanding before offering a solution is the best way to connect and draw them in. Website content should answer questions customers are searching for online and make it easy to find on your website.
Benjamin Brown, author and owner of 360 Sales Consulting, is a sales expert, author, and a father of two young children. He worked in sales for over 23 years and currently works with small businesses with sales issues and low sales.  When it comes to sales, he's done it all!  From stock brokerage style cold calling to car salesman, to gym memberships, to medical devices- he can sell anything.  He's gathered all of his sales experiences, 20 years worth, and put them into a 10-step process, a proven and tested sales process to help you get more clients and MORE SALES.  When sales are done right, it is a pleasing process!
Steve Sapato has been sharing his business acumen and experience for over 40 years through two primary outlets; personally presenting and speaking as well as training companies and organizations on how to improve their processes. Audiences, ranging from 10 to 10,000, are consistently engaged in the interactive presentations that address business success at its often-overlooked core, namely the state of your personal self-worth. Each attendee leaves with life-changing perspectives and actionable steps to achieve personal and business success. Getting better at public speaking has become a skill needed for people from every walk of life and business. These people need to be better presenters, whether online or in person. Steve’s courses and coaching for public speaking will give you confidence in your personal and business life.
Dino Eliadis helps business owners live their dream of independence and financial freedom by growing self-sustaining businesses. He is an author with 3 decades of leadership in transforming small businesses into profitable revenue engines. His mission with Business Growth Simplified is to help millions of business owners to live their dream of independence and financial freedom.
When it comes to automation and delegation for small business, no one does it better than Brook Borup. Driven by the desire to see small business owners spend more time away from their business doing what they love, Brook has developed systems and methodologies helping countless business owners around the world do more of what they love. Whether it’s growing your business by passively attracting leads or creating automation sequences to spend less time on marketing, Brook has a back-end tool to get your business moving in the right direction.

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